Spectrum Resort

Eblasts for a resort in Orlando, FL

The key to this project was telling the audience everything they could get at this resort - and all the things they’d be leaving behind in their daily hectic lives. Using a fill-in-the-blank approach it became clear that there was an endless amount of benefits to what one could gain by vacationing there. A handwritten look made it feel personal, and the imagery was carefully curated to convey that relaxing vacation feel.