3 Columbus Circle / SL Green

Retail signage for a building in Columbus Circle, NYC

A huge, busy location like Columbus Circle called for larger-than-life, not-to-miss graphics. Using fashion-feeling stock photos and colors along with huge text and see-through round cut outs, potential tenants could understand what was being offered as well as view inside the space. The headline of “high-impact retail” was the perfect pairing with these high-impact graphics.