Pace Advertising

Holiday Video for an ad agency in NYC

Holiday greetings in the era of 2020 needed to walk a fine line between recognizing the gravity of the times while offering a bit of hope for the future. The idea of “20/20 vision” was born from this idea - what if we could look back at 2020 and realize that through the challenges of it all, maybe there was some good to come out of it? The message was written first, then continuous-line visuals were selected to reinforce the sentiment. The positive response from recipients was the highest the agency ever received.