Abstract Development Group

Site for a real estate investment/development group

With several silent partners wishing to remain anonymous, the challenge of this real estate development group's site was to create a look and feel without showing much of their actual investments and projects. Quotes were used to convey the group’s business ideals in interesting ways. Abstract representations of their projects were drawn to hint as to the scope and scale while not being literal. The overall look was mid-century and clean, which is the design aesthetic that permeates most of their projects.